Archive for the ‘Advertising’ Category

Servis Advertising Offering Writing and Editing Services to High School Students

Wednesday, February 3rd, 2010

I’m always looking for ways to put my bachelor degree to good use. I would like to offer our writing and editing services (free of charge) to students (or nonstudents) whose parents have an education of some college or less for the purpose of obtaining scholarships and grants.

Free Writing and Editing Help

We will be offering writing services to students who otherwise would not have the professional help required to win scholarship money and grants. The fact is that such contests are biased toward kids with educated parents, as parents often help their kids write papers, giving judges the impression that the student has an inherent ability.

To help level the playing field, I will offer editing services to any student whose parents did not go to college. I’ve realized over the years that opportunities flock to kids who come from wealthy, educated backgrounds.

Who is this Free Writing and Editing Service For?

This service is for anyone who is interested in obtaining scholarship or grant money by way of writing essays. In fact, any kid from an underprivileged background who would like help writing for any goal, I will be willing to help. Such a kid may be a high school dropout looking to obtain a GED, a high school student looking to win grant money, kids from bad neighborhoods, and so on and so forth.

Because such kids do not have access to “professional parents,” I believe that offering such services is necessary to level the grant and scholarship playing field, which is overly biased toward privileged students.

How to Get Started

If you are a person who believes you meet the profile that I’ve mentioned above, please fill out the form below. In the comments box, please let me know what you are working on and why you believe you come from an underprivileged background.

Name:*
Email:*
Subject:*
Message:*

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Marketing a Business Part II Published on Suite101

Sunday, December 27th, 2009

If you were hoping for more from my article, “Marketing A Business,” rest assured that a second part has been published. Part II covers what should be included in the creative portion of a plansbook, including creative strategy, tactics, control and implementation, budget, and conclusion. So if you’re interested in marketing products or a business, you should take a look at this article here.

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Why You Should Buy from Aeropostale but not Wal-Mart

Tuesday, December 22nd, 2009

In a recent article in Harper’s Magazine, freelance writer Ken Silverstein investigates Cambodian sweatshops. He uncovers several major American t-shirt distributers that utilize the services of impoverished Cambodian women; two such corporations are Wal-Mart and Aeropostale.

The subtitle of the article, “The human cost of a two-dollar T-shirt,” caught my interest because I had recently bought a slew of two-dollar t-shirts that I had planned to create original designs for and sell on this website. However, I abandoned the concept in favor of outsourcing to a t-shirt design specialist that could produce higher quality t-shirts with my designs on them.

These t-shirts can be found here.

Anyway, I am not surprised that t-shirts are produced in such a way. This was a big issue in the ‘90s with Nike, and to this day, I rarely buy Nike products for that reason. According to Silverstein’s article, however, Nike has since taken measures to improve the working conditions in third-world sweatshops. In all honesty–if you didn’t already know–the damage has already been done, as the co-founder of Nike, Phil Knight, is one of the 50 richest men in the world today.

The other key piece of information that Silverstein’s article unveiled was his estimates of the sheer profits made annually off each employee. Exploiting cheap labor, paying bare-minimum prices for the products produced, and selling those sweatshop products to Americans with ridiculous markups makes major profits for clothing retailers.

Silverstein estimates in his article that each sweatshop employee produces $195,000 in sales per year. Each factory employee’s gross pay is around $750 per year, and his estimate assumes that the retailers will sell each product for roughly $25 per piece.

People who regularly shop in Branson realize that clothes are generally priced less at Aeropostale than Wal-Mart. One reason is Aeropostal’s retail outlet in the Tanger Mall which sells excess inventory from the previous year. Often times you can find t-shirts on sale in Aeropostale for under $10. Such sales keep Aeropostale’s profit margin on sweatshop t-shirts sold in Branson at a reasonable level.

However, Wal-Mart is a different story. Because of Wal-Mart’s “everyday low prices,” one should not expect to find t-shirts below $10. Unlike Aeropostale, Wal-Mart has consistent prices, and often times their supposed “sales” are nothing more than sales promotions. Wal-Mart marks their t-shirts down from the “retail” value of $18-25, but their prices never go below the competitive t-shirt prices of non-sweatshop or American-made t-shirt products. Realistically, Wal-Mart’s prices are not competitive with Aeropostale’s in many cases, so consumers should understand that Wal-Mart is making massive profits from selling such clothing.

Beside that fact that Wal-Mart is pulling the wool over the eyes of its customers, it should also be considered who Wal-Mart’s core clothing customer base is.

Wal-Mart began in Bentonville, Arkansas and quickly expanded all over the world within a few decades. People like Gretchen Wilson, the popular country music singer, have endorsed Wal-Mart as being a cheap place to buy clothing.

In Wilson’s “Redneck Woman,” she states:

Victoria’s Secret,
Well their stuff’s real nice,
Oh but I can buy the same damn thing,
On a Wal-Mart shelf half price.

It seems that people in and around the Bible Belt have long believed Wal-Mart to be a place of low prices in terms of clothing. Such a case is a half-truth at best. Many Christians within the Bible Belt inadvertently endorse clothing sweatshops and the perpetual impoverishment of third-world countries like Cambodia, whose children are often sold into prostitution to put food on the table of their families, by purchasing average-priced clothing from Wal-Mart.

Silverstein’s article also takes note of the abundance of Christian charity groups and underage prostitutes in Cambodia, but his article does not directly suggest that Wal-Mart is responsible for Cambodia’s impoverishment.

My suggestion to those not-so-wealthy Bible Belt citizens, who might believe that they have nothing to give to charity, is that you make a difference by not buying your clothing from Wal-Mart, Target, or JC Penney (all mentioned in Silverstein’s article), and start buying your clothing from outlet stores such as Aeropostale, that do not consistently overcharge for sweatshop goods. Realistically, making an effort to keep your money out of the hands of companies that exploit Cambodians may be the best thing you can do for the poor this season.

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Join the Servis Advertising Community—Get Hired

Monday, December 14th, 2009

Servis Advertising hires freelance specialists on an as needed basis. If you’re interested in working with a top-notch advertising team, please fill out the contact form on the “Servis Advertising” page. We hire camera men, graphic designers, writers, and others to fulfill the advertising needs of our clients. By dropping your contact information, you are added to our list of go-to specialist—it’s always nice to be called for a freelance job rather than having to search relentlessly for one. We’re especially interested in hiring local, Missouri freelancers.
Click here to add your information to the list.

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Marketing A Business (suite101.com)

Sunday, December 6th, 2009

I recently wrote an article on marketing a business. The article discusses the process of researching for a marketing campaign.

Marketing A Business

The second part of this article is will be published this week. Subscribe at the top of the page if you’re interested in seeing how the creative process works in the marketing industry.

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Best Buy Sells Out of Laptops Before Store Opens?

Friday, November 27th, 2009

It’s Black Friday in Springfield, Missouri, but Best Buy has already sold out of the two hundred dollar laptops offered as a Black Friday doorbuster special. In fact, KY3 and KOLR10 reported Best Buy had sold out of 50” LCD high definition televisions ($699) within fifteen minutes or sooner. On the Today Show, the CEO of Best Buy, Brian Dunn, talked about a promotion that allowed private invited consumers in the store an hour before opening. By the time the doors opened to the public Best Buy had sold out of many advertised products. Many shoppers waited at the doors and sifted through the crowd hoping to get cheap laptops and LCD televisions, but in reality there was little chance of getting the deals. The private consumers were Best Buy’s most reliable customers, according to Dunn. Tickets were also handed out to those waiting at the doors two hours prior to opening for the safety of patrons and Best Buy employees.

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Reeds Spring, Missouri: A History

Wednesday, November 25th, 2009

Reeds Spring, Missouri, a passerby town located northwest of Branson, Missouri, the popular family vacation destination for southerners, has never changed. From initial settlements in the early 19th century to its near demise in 2003, Reeds Spring has been known for debauchery, saloons and questionable activities not typical for a town of roughly 400. Its cultural origins for more than two hundred years have remained consistent; the backwoods, wild-west nature of the town has been perpetuated from one generation to the next. The far-flung, dead-end highways make Stone County impossible to govern; steep hills and curvy roads make every police pursuit difficult and dangerous if not impossible. And the area has always been as such, its progress slow and easily hindered by corrupt government and lawsuits. From its beginnings in the wooded hills, residents have been the law, and officers a mere formality in a distant town; to live twenty minutes out of town renders the police twenty minutes away. In fact, the Reeds Brothers’ cabin, the first known cabin in the town, had a peephole large enough to point a shotgun through. And not much has changed over the years; if one goes knocking on doors out of town in the middle of the night, one will surely be welcomed with a hunting rifle in the face. Not that it’s unusual anywhere in the United States, and it’s in fact everyone’s right to own a firearm and protect their property. People simply don’t rely on the police in Stone County.

This idea of self-governance has been the building block of culture in Reeds Spring, and such a concept is difficult for new comers to grasp. People aren’t reliant on their neighbors as they are in the North, where homelessness is impossible in the cold winters. In fact, in the early days settlers would build their cabins on their own until the walls were raised, and only then did they call on neighbors to help raise the roof. If a man was not self-sufficient, there would be no reason for him to be in the wilderness, because the early settlers’ livelihood depended upon the relentlessness of hunting and the knowledge of agriculture. So it is no wonder that the city of Reeds Spring was sued in 2003 when a lady twisted her ankle in a pothole downtown. The bureaucrats in the town couldn’t grasp the idea that the government was responsible for the people’s safety. Because of its lawlessness, Reeds Spring is the epitome of freedom in the United States, taken as a blessing or a curse. The following is how Reeds Spring became what it is (or isn’t) today.

The Beginnings of Stone County

Because of the rocky, hilly terrain, trade in the Ozarks mostly began along the rivers, where European entrepreneurs had set up trading posts to buy beaver, deer, otter, bear, and raccoon skins, bears’ bacon, and fresh pork. The first Europeans to penetrate the Ozark wilderness were the Spanish and for a short term the French. A large portion of the Delaware Nation had settled near the James River after being pushed westerly by new white settlers and the St. Mary’s Treaty of 1818. Over the centuries, the Delaware had become dependent on annuities provided by the Spanish and American governments. Some Americans, particularly the Yocums, followed the Delaware into the Ozarks wilderness in order to capitalize on illegal trade with the tribe. President Monroe declared that Missouri land would not be sold until it was surveyed; however, the survey was not finished until the mid 19th century. In 1851, shortly after the completion of the survey in the area, Stone County was created. In 1870, the Reeds brothers were driving cattle through Stone County when they came upon a massive spring. It was there they continually stopped to allow the cattle to drink from the water, and they eventually settled the land. They established a post office there August 7, 1871. In the early 20th century a railroad came through the small town, but a 2000 ft tunnel had to be drilled through solid rock, deeming Reeds Spring a rough and tumble railroad camp.

It was considered a savage wilderness, and it was not expected to have much value when Thomas Jefferson bought it in the Louisiana Purchase. The Osage people were the earliest known tribe to inhabit the Ozark region, but they mostly used it as a hunting ground until they were asked to leave to make room for friendlier, displaced tribes. In the early 1800s inhabitants were the indigenous Delaware people–the same Native Americans who two hundred years earlier had met the pilgrim Europeans on the East Coast.i The Osage were often violent and would allegedly rob anyone who they happened upon, according to the pioneer settlers. The Osage traded with the Spanish until they became enemies of the tribe, in which case the Osage began trading with Americans. The tribe made camp along the White River in the summers and in the fall they would travel a trading path along the Mississippi. In the 20th century the White River was dammed several times, currently making three enormous lakes: Table Rock, Bull Shoals, and Taneycomo.

In late 1818, Henry Rowe Schoolcraft at the age of 25 made an expedition into the Ozarks in search of cultivatable land. Schoolcraft, just out of college, was unprepared for his journey into the wilderness with only a pistol for hunting and a packhorse to carry his things. After getting lost several times, he met James Yocum along the James River. Yocum was the first known settler in the Reeds Spring area, and he was likely an immigrant of Germany. ii Schoolcraft spent the night at Yocum’s cabin, and the next day Yocum borrowed Schoolcraft’s canoe to transport a load bears meat to a trading post 35 miles downriver; now preserved at the theme park Silver Dollar City. Schoolcraft hiked a 15-mile foot trail to the trading post, the equivalent of a journey from Reeds Spring to Indian Point. Judging by length of the trail and the location of the James River, Yocum’s cabin would have been somewhere along the Y Highway, Cape Fair region of Stone County. When Yocum arrived in the canoe a day later, he had around fourteen men with him looking to barter at a trade boat parked at the post. The 20 men drank through the night, in a small cabin in the wilderness, singing and dancing. However, Schoolcraft remained sober, for fear of his well being among the drunkards.

It is alleged that the Yocums made whiskey and moonshine to be sold to the nearby Delaware tribe illegally. They then took the specie of coin given to the Delaware by the American government, melted it down in a cave that they claimed was a silver mine, and made Yocum Dollars with it. The new coins were then circulated throughout the Ozarks. When someone showed up in Springfield with the Yocum Silver Dollar, it was deemed counterfeit by the government. ii The Yocums eventually were driven out of the Indian reservation when John Campbell, a federally appointed subagent of the Delaware reservation, learned of their practices, and the Yocums settled into Taney County, where they turned their interests to agriculture . The Yocums “dirty” money was injected into the Taney County economy.

By the 1830s, the Delaware had left the Ozarks and once again headed west. The Cherokee moved through the Ozarks in the years of the “Trail of Tears,” spawned by the Indian Removal Act of 1830 signed by Andrew Jackson and enforced by Martin Van Buren. This marked the end of Native American inhabitance in the Ozarks. President Monroe in 1818 declared that Missouri land could be sold as it was surveyed; most of Stone County was not surveyed until 1850. iv This hindered settlement in the area, as new settlers could not be guaranteed ownership of land without a legal document. However, squatters were welcome in the early days of Stone County. No one asked who their neighbors were, they were just glad to have neighbors at all. v Settlers continued to make their homes in the Ozarks, despite the uncertainty of land not surveyed. These settlers lived mostly by hunting, trapping, and subsequent trading along the riverbanks, because the land was hilly and rocky and not suited for agricultural development. Today in Stone County, the land is used to raise some cattle and horses. However, due to the thin grass on the hills, a large plot of land is required to healthily nourish livestock.

Notes:

i Schoolcraft, Journal of a Tour, Jan. 15th and 16th http://history.missouristate.edu/FTMiller/LocalHistory/Schoolcraft/schcrftcomplete.htm

ii Lynn Morrow, The Yocum Silver Dollar, 5 http://thelibrary.springfield.missouri.org/lochist/periodicals/wrv/V8/N11/Sp85d.htm

iii William Robbins, Reeds Spring Journal http://www.nytimes.com/1988/09/30/us/reeds-spring-journal-an-iron-eagle-is-back-and-so-is-a-town-s-pride.html

iv Stone County Historical Society, History of Stone County

v A Reminiscent History of the Ozark Region, 21

Bibliography

Schoolcraft, Henry R. Journal of a Tour into the Interior of Missouri and Arkansaw: from Potosi, or Mine a Burton, in Missouri Territory, in a South-West Direction, toward the Rocky Mountains, Performed in the Years 1818 and 1819. London: Richard Phillips and Company, 1821

Morrow, Lynn. “The Yocum Silver Dollar.” The White River Valley Historical Quarterly. Volume 8, Number 11, P. 5-6. Spring 1985.

Robins, William. “Reeds Spring Journal; An Iron Eagle Is Back, and So Is a Town’s Pride.” New York Times. September 30, 1988.

The Stone County Historical Society. History of Stone County. Marionville, MO. 1989.

A Reminiscent History of the Ozark Region. Ramfire Press. Cape Girardeau, MO.
1956.

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Brain Drain in Branson Missouri?

Monday, November 9th, 2009

Most people, in response to the term “brain drain,” think of Africa, where educated people emigrate out of Africa for better opportunities elsewhere. Such emigration unchecked, leads to a lack of educated persons to teach and run businesses. Without educated people, a local economy cannot stably grow.

So what of Branson? According to the most recent census data less than 15 percent of Taney County citizens have bachelor degrees. The Missouri State percentage is 21 percent. There is only one four year institution in Taney County, College of the Ozarks; a private school. This means that the students Branson educates in its public schools must leave Branson to get a higher education. And if only 15 percent of Taney County citizens have bachelor degrees, educated young people won’t return because of poor social connections with current residents.

Lack of higher education in Taney County shouldn’t be ignored. In the overall population in the U.S. according to the Census Bureau, 29 percent have a bachelor degree. That is nearly twice that of Taney County.

Southwest Missouri has a history of not having opportunity for its young people. If the region is to grow in the future, it must have a four year educational institution so that young people aren’t forced to leave the area to make an average wage.
Branson’s tourist economy has given the area an opportunity to grow, but Southwest Missouri has yet to stabilize. The tourist industry is unpredictable, and when the economy gets difficult, the tourist industry will suffer; Branson will lose its hard earned progress. We’ve already seen several businesses around town close, most notably Celebration City last fall. Stone and Taney County have an opportunity to capitalize on what’s left of the industry by building a public four year college in Taney County with tourist tax dollars. Branson is not a well-rounded city, as restaurants and hotels dominate the town. A four year college would stabilize Branson’s economy by allowing the city to become self-sufficient, using local dollars the same way Springfield does.

When businesses rely on locals for dollars, they are held to a higher standard. For instance, when a visitor gets bad service and never goes back to a restaurant, the restaurant does not suffer because the visitor is from out of town anyway. On the other hand, when a business is reliant on local dollars, they are held accountable, and they must give locals the service they expect or the locals will not return. In Springfield, the newspapers report on bad service at restaurants, and restaurants that don’t meet the standards of the locals tend to go under. An example in Branson of a local restaurant is the Olive Garden and Red Lobster, both owned by Darden, which is owned by General Mills. Olive Garden is one of the few businesses in Branson that does not lay off employees in the winter. This is because locals keep the business afloat during the winter, because they know they will get fresh food and great service. However, lower-traffic restaurants are not able to keep their food fresh in the winter.

If Taney County had a public four year college, more educated people would make their homes in Branson, and fewer businesses would have to shut down in the winter. Such an institution will stabilize Branson’s economy by increasing local dollars.

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Branson Out of Ordinance with Missouri State Law

Friday, November 6th, 2009

In a recent news release from the City of Branson, the Board of Alderman created a new provision for minors consuming alcohol. Apparently, the original ordinance was in violation of state law. Previously, the city would forward the citations to the state court in Forsyth, but with the new provision, authority is given to city police officers to cite minors legally drunk. Currently, the legally drunk limit for minors is .02% BAC.

There is not a known connection between this provision and the new Underage Drinking Prevention Coalition in Branson.

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City of Branson News Releases

Thursday, November 5th, 2009


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