Servis Advertising Blog Space

It’s Black Friday in Springfield, Missouri, but Best Buy has already sold out of the two hundred dollar laptops offered as a Black Friday doorbuster special. In fact, KY3 and KOLR10 reported Best Buy had sold out of 50” LCD high definition televisions ($699) within fifteen minutes or sooner. On the Today Show, the CEO of Best Buy, Brian Dunn, talked about a promotion that allowed private invited consumers in the store an hour before opening. By the time the doors opened to the public Best Buy had sold out of many advertised products. Many shoppers waited at the doors and sifted through the crowd hoping to get cheap laptops and LCD televisions, but in reality there was little chance of getting the deals. The private consumers were Best Buy’s most reliable customers, according to Dunn. Tickets were also handed out to those waiting at the doors two hours prior to opening for the safety of patrons and Best Buy employees.